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Company Updates

Nov 15 2016

Salt Lake City, Utah - November 15, 2016  The month of September was a busy one for the Rockwell Team. Here’s a brief recap of some of the events we were able to be a part of. The month kicked off with the Wyoming Hill Climbs and the Virginia Tech v Tennessee game. That same weekend was Enduro Cross at the Vivint Smart Home Arena in the lovely Salt Lake City. The month continued on with warm temps and sunny skies for the JDRF Lake Powell Challenge as well as the Police World Series of Softball in Vegas.

The first weekend of October was a fun one for those who made it out to the Rockwell compound. The Rock the Block Jam was put on by the Cultural Cans Crew hailing from Utah Valley University. The following weekend was of course the NASCAR race in Charlotte. As you all are probably aware, hurricane season made for a rainy weekend to say the least. Last but not least we wrapped up the weekend with the Monster Cup in good ol’ Las Vegas.

Now we have the Talladega NASCAR and Dallas NASCAR races to look forward to as we head toward the end of the month.

Jul 7 2009

SALT LAKE CITY, UT (July 8, 2009)    Rockwell Time is proud to partner with Axis Wake Research, manufacturer of high performance wakeboard boats.  Don’t miss Rockwell’s wrapped Axis Wake A22, which will accompany the Rockwell Events Semi to local and regional wake events and comps including INT and IWA stops.  The new A22 is off the charts with its Axis AR335 MPI engine, Skybox Slide seating, and Wakebox 900 Ballast System.  At only $39,995, the new Axis A22 is the ultimate price point wakeboarding boat made for the riders’ lifestyle.

Rockwell Time wake rider and Axis Wake team rider, Randall Harris, had the following to say about the A22: “The new Axis A22 is perfect for me because it’s simplistically functional. It gets the job done. It drives great and the wake is poppin’.” 

Matt Brady, Rockwell’s Wake Go-To-Guy is also stoked on the A22.  Matt and the Rockwell crew took our new A22 straight from the Axis factory in California to Lake Powell for Brostock ’09.  “I was impressed with everything about the boat. The perfect pass is dialed, it gets up to speed faster then any boat I have ever been on, the sound system thumps, and its unique designs turned plenty of heads at Brostock,” adds Matt. 

“The boat handles like a formula 1 car and pulls like a Canadian logging truck,” says Dave Sparks, Rockwell’s Event Organizer.

Rockwell Time again wants to welcome Axis Wake Research to the team and congratulates the company on putting out such a solid boat.
Check out more of the Axis A22 and all of its features at: 
The Rockwell wrapped A22 and our entire watch lineup can be found at:

Jun 29 2009

SALT LAKE CITY, UT (June 30, 2009)    Not only is Ashley Fiolek absolutely dominating the 2009 Lucas Oil AMA Championships in the WMX class, but the Rockwell Time rider has been nominated for an ESPN ESPY award for the Best Female Action Sports Athlete.  She is one of four nominees up for the award and the winner will go to the athlete with the most online votes.  Rockwell Time wants to congratulate Ashley on the nomination and encourage everyone to vote for her online at:  The Excellence in Sports Performance Yearly Awards will be presented Wednesday evening, July 15, in downtown Los Angeles.

Check out more of Ashley and the Rockwell lineup at:

Jun 24 2009

SALT LAKE CITY, UT (June 25, 2009)    Rockwell Time is pleased to announce the newest member to its team, FMX rider Matt Buyten.  After grabbing the IFMA Rookie of the Year award in 2003 and multiple X Games Gold medals since then, Matt has been on a tear.  Rockwell Time is proud to have Matt on the team and wishes him the best of luck at the upcoming X Games in Los Angeles.  Oh, and which is Matt’s favorite Rockwell watch you ask? It’s no surprise that it’s the 50mm Phantom.  Weighing in at 12 ounces, measuring 50mm wide, and having ceramic inner links, the 50mm is a solid choice. Nice pick Matt! 
You can check out Matt’s favorite, the 50mm, and the rest of Rockwell’s lineup at:

Jun 8 2009

SALT LAKE CITY, UT (June 9, 2009)    Rockwell Time is pleased to welcome FMX star Destin Cantrell.  At only 19 years of age, Destin has already made a name for himself in the sport of freestyle motocross.  Known for his crazy extensions on tricks such as Kiss Of Deaths, Double Grabs and Dead Bodies, Destin, aka Young Money, has a way with tweeking his body like no other athlete can and that  definitely can please a crowd.  Having been featured on Fuel TV and in Transworld Motocross Magazine, Destin is pushing the sport to new levels. Rockwell is proud to have such a motivated and marketable young rider rockin’ our watches.  Be sure to check out Destins’ website ( for all the latest news, vids and events near you. Good luck Destin and welcome to the Rockwell family.   
To check out Destin and the rest of Rockwell’s riders, visit us at:

Jun 8 2009

SALT LAKE CITY, UT (June 9, 2009)    Rockwell Time wants to thank Mike Alessi and Ashley Fiolek for their impressive results thus far in the 2009 Lucas Oil MX Nationals.  Both riders have showed tremendous speed and have been on the podium every single round.  After going 3-2 at Glen Helen for 2nd overall, Alessi has taken the overall wins at both Hangtown and Texas.  He now has a 31-point lead going into round 4 at High Point.  Unfortunately Mike suffered a knee injury while practicing in Pennsylvania early this week.  All of us here at Rockwell want to wish Mike a speedy recovery and hope to see him back on the track soon.  While Mike has been cleaning up in the 450 class, Ashley has done the same in the WMA class.  Ashley has taken the overall victory at all three rounds and now leads the series with a 24-point lead.  Rockwell wants to thank both riders for their racing efforts and of course for rockin’ Rockwell. 

May 31 2009

SALT LAKE CITY, UT (June 1, 2009) Rockwell Time wants to give props to our boy, Mike Alessi.  Mike took his first overall win at Hangtown this past weekend.  Posting 1-1 moto scores for the day, Mike rode strong and proved that he is the man to beat in the 450 class.  With this win, Mike now leads the points going into Round 3 at Freestone Raceway this coming weekend.  Rockwell Time wants to thank Mike for rockin’ our watches and as an extra incentive, Mike has his pick of a new Rockwell watch for every overall win he grabs during this year’s Lucas Oil MX Nationals.  Rockwell is proud to have Mike on board and this is a way for us to reward him for all of his efforts both on and off the bike.  Way to go Mike!         

You can check out Mike’s favorite watch, the limited edition gold and black Rook, and the rest of Rockwell’s lineup at:

May 26 2009

SALT LAKE CITY, UT (May 26, 2009)    Rockwell Time is pleased to welcome the newest member to its team, 2008 Pro National WMA Champion and Honda Red Bull Racing’s first female athlete, Ashley Fiolek.  Coming off a clean sweep at the first round of the 2009 WMA Pro National Championship Series at Glen Helen Raceway with 1-1 moto scores, Ashley has already set her sights on the 2009 title.  Rockwell Time is proud to have Ashley representing us both on and off the track.  She has been a great ambassador to women’s motocross and is sure to help bring the sport to the next level.  Be sure to watch for the “The Ashley”, an Ashley Fiolek signature watch that will be added to Rockwell’s lineup here in the near future. 
You can check out all of Rockwell’s watches at:

May 6 2009

Apr 16 2009

Apr 13 2009

Apr 12 2009